“PETHROOM” is a compound word of “PET” and “BATHROOM”
Our brand leads a healthy bath culture for both pets and humans to enjoy a joyful bath time. Our foundational philosophy lies on ‘Humanization’. Like actual human beings, our character roommates own different personalities and preferences to deliver the product message and feedback as actual living beings to product users.
For example, our ‘DENTAL CLEAN TOOTHPASTE’ package has an episode image of Boss and Alex scuffling with the small mirror to see themselves brushing their teeth. On the toothpaste packaging box, there is an image of Boss and Alex’s back with a mirror in front of them showing their front appearances. Likewise, PETHROOM designs each product packages with exciting episodes of companion animal characters in humanized ways.